When I do commercial shoots my default license is exclusive and client can use photos an unlimited number of times in any and all media for all their marketing and PR purposes.
In todays world there are so many possibilities to use digital content and same goes to photographs. The fact that client doesn’t need to contact me and buy new license every time equals easier life for the client.
Maybe you ordered a shoot for the annual report but later realize that you could use same photos in Twitter, Instagram, Company Facebook page or in your next email newsletter. Or Pinterest? If you need to buy a new license every time your life becomes complicated. Nobody likes complicated.
Nets Finland and Nets Norway have used the photos I took for them in their newsletters, magazines and trade exhibitions so far. This video is their latest example on how you can creatively use digital photos.
Ask exclusive licenses from your photographer and set your marketing free!
Here’s a link to the shoot: http://www.harrirauhanummi.com/79098/2271773/commercial/nets-merchant-solutions